hi there!
I’m Erika, the owner of Reverie Beauty Co. The “co” stands for “collective,” because this business is made up of me, you, my clients, and the lash artists I train. The services I offer - either for a client, or a potential student - are a collection of my passions, and I’m truly honored to work with you, in whatever capacity fits.
rev·er·ie
/ˈrev(ə)rē/ noun
a state of being pleasantly lost in one's thoughts; a daydream.
The word reverie means so much to me. I love what it evokes, and how it makes you feel. Beauty is ethereal, transformative, and in its purest form, natural. It makes us wonder. My vision for this business for clients, is to uplift your natural beauty, and invoke confidence. For my students, not only am I over the moon about teaching you what I know, but I want your daydreams to become your reality. YOU can do it, sis. I’m here to help.
I’ve been doing lashes for 10 years, and have been in the beauty industry for about 17 years. I started as a makeup artist with MAC Cosmetics, which made me realize my passion for skin, which led me to getting my Esthetician license in 2014. Lashes - at first - were something I thought would be a great add-on to my list of Esthetician services. Little did I know it would take over everything and turn into a love affair. I’ve since worked for a Top 200 salon, worked with celebrities, taught classes at beauty conventions, trained other lash artists, and started a podcast.
In February 2020, my husband and I moved from Los Angeles to Nashville, and it was a wonderful experience building a clientele in that city! When we had our daughter, Sloane, in November 2023 we decided it would be best to be with family, so we moved to my hometown of Santa Cruz, CA in February 2024 and it is so great to be back in such a beautiful place. I loved growing up here and I can’t wait to serve this town!